OVERVIEW OF SERVICES
As your partner, my goal is to work alongside your team to achieve desired results and elevate your brand and business to the right audience. I bring over 20 years of experience across enterprise-level, mid-market, and start-ups, specializing in digital, classic, content, and product marketing rooted in data and insights. Rather than being a "jack of all trades," I bring a unique blend of art and science to all areas that impact the way consumers view and interact with brands.
Data Exploration and Discovery
I go beyond vanity metrics to discover and understand what the numbers don’t tell us on the surface. I leverage qualitative and quantitative insights to measure performance and the health of your marketing plans and digital platforms; distilling down data that will provide a clear direction on go-forward strategic and tactical plans to help move businesses toward successful outcomes.
Brand Strategy
Consumers are inundated every day with icons, images, messaging, and content that they rifle through to find solutions to their problems. My approach is to help identify the best methodology to break through the noise and differentiate your brand, showcasing your solutions instead of just products and services, leading to loyal customers and better engagement. Let’s collaborate to overcome obstacles that have been holding your brand back.
Digital Marketing Strategy
Consumers are always one click away from interacting with your brand along their journey. Creating an effective digital strategy means meeting your audience where they’re at. To do so, it's crucial to understand what channels to activate and how each uniquely operates within your strategy. Whether a blog, email, media, websites, search, social or YouTube, we'll work to build organic and paid strategies that create awareness, engagement, and conversion and strengthen relationships with customers.
Content Strategy
Creating compelling content requires a masterful blend of creativity, consistency, and connectedness. My job is to help strategize ways content themes, content types, and platform approaches are designed to enlighten, entertain, and drive outcomes that bring customers into the funnel. By leveraging insights we will uncover meaningful topics, provide SEO value, and achieve critical objectives such as driving traffic, increasing brand engagements and awareness, and conversion.
Product Marketing
Bringing a product to market is no easy feat. Pricing, promotion, placement, positioning, audience targeting, maximizing margins, and delivering revenue. My strength lies in getting brands ready to go to market with impactful branding and messaging that resonates in a marketplace and will be meaningful to your business.
Social Media Strategy
A successful social media strategy is not just about gaining likes and followers. It should also engage your audience while building a community of loyal customers and brand evangelists while keeping up with algorithm changes and the uniqueness of each platform. As an expert, I can provide knowledge on how each platform works and what type of content resonates best, leveraging insights into your most engaged audience and social listening tools to attract new members and grow your community.
Current & Past Clients
