“Growth accelerates when strategy, story, and execution align.”

At Calibrate Marketing, my approach is built around helping businesses simplify complexity, strengthen market positioning, and build modern growth strategies that drive measurable results. From startups and private equity to mid-market businesses, I partner with brands navigating growth and transformation, helping them authentically reach high-value customers.


With over 20 years of experience supporting mission-driven businesses in reaching an audience of parents and caregivers, spanning AI-powered platforms, CPG, HealthTech, E-Commerce, and mission-driven organizations. I bring an executive-level approach to modern growth strategy, brand storytelling, and integrated performance marketing, all of which is guided by a data-informed approach to customer acquisition — connecting the dots between business goals, audience needs, and real-world execution. 


Every business has a different path to growth. That’s why my process is grounded in collaboration, strategic alignment, and building tailored solutions that meet companies where they are today while guiding them where they want to go next.


Whether you're refining your brand story, modernizing your go-to-market strategy, improving conversion and customer engagement, or seeking experienced marketing leadership without the overhead of a full-time executive team, Calibrate Marketing serves as a strategic partner focused on creating clarity, momentum, and sustainable long-term growth.

What I Do

I help businesses cut through complexity, clarify their value, and build marketing that actually moves people — and the business — forward.


Part strategist, part storyteller, part growth operator, I partner closely with brands to modernize how they show up, connect with customers, and scale with intention.  Because modern marketing isn’t just about having an innovative playbook. It’s about having a strategic partner willing to step into the business with you and help build what’s next.

A whiteboard wall covered with business and innovation sketches and diagrams.

The Problems I Solve:

Modern growth problems require modern alignment.

  • Product Market Fit (PMF)
  • Growth has stalled despite strong products 
  • Your Go To Market checks boxes, but lacks strategy or insights that help drive execution
  • Your messaging no longer reflects your value proposition
  • Marketing and sales feel disconnected 
  • Your audience doesn’t fully understand what makes you different 
  • More importantly, you don't understand fully what makes your audience different.
  • You need executive-level marketing leadership without a full-time hire 
  • AI and digital transformation are changing how customers discover and trust brands
  • Your brand story isn’t  translating into pipeline or revenue growth


Who I Help

Built for companies in moments of growth, transformation, and/or time-sensitive opportunities.


Categories:

  • AI & Data-Driven Platforms 
  • B2B | B2C | DTC | Hybrid Businesses 
  • Caregiver & Consumer-Focused   
  • HealthTech & Digital Health 
  • Mission-Driven Brands 
  • Kid Centric 
  • Small Businesses
  • Mid Market & PE-Backed Companies
  • Early | Mid |Late Stage Start Ups


  


Growth Outcomes

Proven Results & Real World Client Success Stories

111% EBITDA growth through integrated GTM transformation

+37% patient acquisition growth for digital health platform

114% DTC revenue growth on ECommerce and app-based platform

+200K net new qualified users acquired

+65% increase in organic search visibility (AEO |SEO)

Marketing Strategy Consulting: Tailored Solutions for Modern Growth

Let's Get Started

Tell Me Your Biggest Problem to Solve.

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Let's Get Started

Take the first step towards brand modernization by contacting me for a free 30-minute consult. Together, we can discuss your growth marketing strategies and business goals, as well as explore how my fractional CMO services can enhance your brand storytelling and digital marketing strategy to determine if a partnership is the right fit for your business.

Calibrate Marketing

Boston, MA, USA

maria.sweeney@calibratemarketing.us

Hours

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