Meet Maria Sweeney, Strategic Marketing Executive and Business Advisor.
As the Founder of Calibrate Marketing Consultancy, I think it's essential to understand how my gears grind.
After 25 years in the industry, I founded my business on the belief that effective marketing is about realigning, rewiring, and revving up your business, delivering consumer-centric storytelling that's fully informed by data and insights.
It's about building modern-day strategies that are a high-speed interplay of AI, data, creativity, and human instinct. The world around us is noisy. It’s crowded. And it never sits still. So I start by leveraging processes and precision-engineered marketing strategies I've built to adapt, evolve, and actually work in an ever-changing digital environment.
Whether you're a startup in growth mode or a legacy brand ready for reinvention, Calibrate Marketing Consultancy brings the strategic firepower to turn business goals into real momentum. And understands customer insights should be at the forefront of everything we do together.
Calibrate Marketing: Where Strategy Clicks and Brands Take Off.
My Approach
Curious by nature. Collaborative by choice. Relentless by design.
Building smart, tailored marketing plans that blend data with strategic insights designed to fuel demand, shape perception, and accelerate revenue. No fluff. No vanity metrics. Just the right mix of insight, creativity, and clarity to make your brand matter—and perform better.
Because in an ever-changing, AI-enabled, digital landscape, it’s not about who shouts the loudest. It’s about who shows up at the right time and in the right places.
Insight-Driven Marketing Tailored for Growth.
Strategic Marketing Consulting
Building marketing strategies that connect with your ideal customer profile—and convert. Whether you need a short-term plan or a long-term roadmap, my approach to marketing starts with a systematic process to identify opportunities, validate performance, and create strategic plans that deliver clarity, focus, and results. It looks under the hood at your data and analytics, or market insights, to understand what's working and what needs recalibration.
Interim | Fractional Chief Marketing Officer Services
Get executive-level marketing leadership, a dedicated resource, full-time or fractional. I plug into your business to lead strategy, coach teams, analyze your data and insights to build marketing strategy and execute GTM plans that deliver impact from day one, connecting back to broader business goals and OKRs.
Brand Modernization
Reimagining your brand for today’s audience. Whether you need help refreshing messaging, visual identity, or positioning. We work together to re-create a brand that can stand out and scale—driven by your audience, powered by your products and or services as solutions.
Demand Generation & GTM Execution
From SEO and digital marketing campaigns to product launches and pipeline strategy—I translate insights into action to fuel high-quality growth focused on measurable touchpoints throughout the journey.
The Calibrate Philosophy
Marketing isn’t one thing. It’s a system of moving parts—strategy, storytelling, analytics, tech, and timing. When aligned, they drive momentum. When misaligned, they burn budget.
We partner together to build and calibrate a system of moving parts that work together. Effectively and efficiently.
With a blend of curiosity, creativity, and analytical rigor, I help bring brands into focus and turn action into outcomes.
Because it’s not about spending more—it’s about spending wisely, innovating, and connecting deeply with the people who matter and move the needle for your business.
Modern Marketing Moves Fast. So Businesses Need to Move Smarter.
Whether you're seeking on-demand marketing support, fractional leadership, or full-time strategic expertise, Calibrate offers exceptional fractional CMO services that plug in quickly and deliver results.
Focused on brand modernization and developing a robust digital marketing strategy to help your business connect and grow smarter.
